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Real Estate Edge
is a contact management database designed to help real estate agents
become more effective in managing their time and clients,leading to
more listings and sales. With Real Estate Edge you can:
* Efficiently manage your contacts using custom fields and catagories
* Recall activity histories for any contact
* Import farms from public records
* Find contacts or groups of contacts according to any criteria
* Create custom mass mailers for any contact or group
* Print accompanying letters, labels or postcards
* Manage your business with scheduled tasks and appointments
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A Complete Contact Database
Real
Estate Edge gives you a complete contact database that allows youto
track all of your past contacts, manage your current contacts and
import farms from public records to create new contacts. Each contact
record lookslike a familiar index card, and allows you to save a vast
amount of imformation about each contact, including as many as 6
different phone numbers.
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Included is and autodialer (modem required) that makes contacting your clients a breeze.
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You'll
never run out of room to add more information to track, since any
number of "catagories" can be created and applied to any number on
contacts.
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For
example you could create catagories for "Hot Lead", "ColdLead", or
"Warm Lead". Or a Catagorie for "Well Qualified",or for those looking
for "Horse Properties". Or "Offer Pending","In Escrow", "Contingencies
Cleared", and so on. For information you wan to save with every client,
you have 36 cusom fields that can track the number of children they
have, when their birthday is,square footage of their house, etc.
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One
of the strongest features of Real Estate Edge is its "Find"features,
which allow you to quickly find not only particular records,but groups
of records as well. The "Advanced Find" allows youto find clients
according to specific matches of values ( all clients whoare looking
for 3 bedroom pool properties) or ranges of values and multiple
catagory matches.
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When
these "Finds" have been completed, you can apply activities,change data
values, and merge letters for these groups automatically.
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Manage Your Schedule
Keeping
track of what you've got to do and what you've done in the pastis one
of the most important aspects of the real estate business. With the
Real Estate Edge calendar features ,you can schedule, track and save
your things to do, meetings and appointments,and activities that you've
completed with your clients.
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The
Task manager built into Real Estate Edge helps you keep track ofthe
things that you need to do.These are the types of things that need to
be done by a certain date, but not scheduled for a certain time (like
writing a letter to a client). RealEstate Edge can track these from
scheduling to completion, with activities not completed on time rolling
forward each day until they are marked off.Tasks can be given 9
different catagories, so you can easily organize thetasks that are most
important to you.
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Your
activities that are supposed to happen at particular times canbe
sheduled in the appointment manager .You can assign activity types such
as appointment, phone call, letter,meal, or trip.
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The
activities are atached to clients directly so when youcome across a
given client you can see if any activities are scheduled.Notes can be
kept with each activity to remind yourself of the details of the task.
With Real Estate Edge, there is no reason for you to ever miss an
important activity again.
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A Master of Correspondence
With
Real Estate Edge, you can reach higher numbers of leads than youever
have before. The built in word processor makes it easy for you create
mass correspondence .And with the database merge features each letter
will be personalized for each recipient. To add an item to a letter
from the database, simply select the item you want from the "Merge"
menu built into the word processor.The information from each selected
client will be added to the letter when it is printed, just like magic.
After each set of letters is printed youhave the option of creating an
activity for each client the letter was sent to. Real Estate Edge can
even print address labels for each selected client, or print addresses
directly on to your envelopes, creating a most professional appearance.
You can even print addresses directly on to postcards.
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With
Real Estate Edge's data management, calendar and letter writting
features, it is truly the best Macintosh real estate contact manager
foryour business.
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